The power of branding is none more apparent than for the President of the united states. The Barack Obama brand has been created to work across all platforms, from his official website to the Barack Obama tee-shirts. The brand and icon reflects the parties values of 'Hope' and 'change' it also has mass appeal. Brand Barack Obama has a professional, modern, look and feel and this gives you a sense of confidence and great belief in the Party. The application of the brand across all the below items shows the excellent use of new media to connect with the voter.
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