After graduation, Maag effectively confirmed his typographic destiny when he went to work for Monotype. One of his professors in Basel was acquainted with the president of the company, and this connection helped Maag gain an entry-level design position. It was at this time that clients had begun to approach Monotype for custom logo and typeface designs to be used on their own typesetting equipment. Since the rest of the drawing office was busy developing the Monotype type library, Maag was the logical choice to undertake these new projects. More and more commissions came from the U.S., inducing Maag to eventually transfer to Monotype’s Chicago office. His role there was to establish and manage a custom-font design group. One of his more auspicious projects was reworking the typefaces used for The New Yorker magazine when the publication switched from traditional typesetting to in-house production.
After working in Chicago for a year, Maag returned to the U.K. “It was clear to me that I wanted to work in type,” he remembers. “Unfortunately, there weren’t enough jobs to go around. My only option was to go it alone, so I founded Dalton Maag in 1991 with my wife, Liz Dalton.”
-Source: www.stepinsidedesign.com
To celebrate the launch of a brand new bespoke typeface created by Dalton Maag for Nokia, branding and communications agency DesignStudio has commissioned a raft of new posters by the likes of Build, Cartlidge Levene, Hello Von, North and Alex Trochut.
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The Helvetica Killer - 'Naturalis'
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To find out a bit more about Bruno Maag visit: DaltonMaag.com
