Mono LogoTypes - The fundation of any solid brand

When it comes to creating a brand for a client or for myself I always start with the mono version. I find getting the balance and weight of the brand in black & white helps me see what is working and what is not. Here are some great example of mono logotypes.

  

Brilliant Playful Design  - Sticky Monster Lab

Sticky Monster Lab (Seoul, South Korea)
"A good character design should express and deliver the designer’s emotions. The most challenging part about it is to achieve this aim – when our thoughts and intentions aren’t expressed or shown through the character, then we try to think more simply."

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