Never before has an opposing player been met with such admiration. I believe that this is partly down to the 'David Beckham' the player but mainly down to 'David Beckham' the brand. The Beckham brand has been carefully and cleverly created over the past 8 years into a massive global icon with products ranging from fashion labels to mens performs and even the odd Football boot. Very few sports people have achieved such great status; namely 'Michael Jodan' or 'Tiger Woods' (pre-afair). Creating the wright brand images is key to a successful after life in Football. 'David Beckham' has manage to combined an excellent football career with good looks to create an appealing brand. Men want to be him and women want to be with him. 'David Beckhams' key brand values of style, belief, pride, power, leadership, skill, and integrity are all attributes that any major business want to be associated with. To create a brand with such a wide following in such a short space of time has to be admired.
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..........................................................................................................................................................................Images sourced @ telegraph .com / adidas.com / Wikipedia / bbcsports.com
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