This identity system created by Landor Associates for The City of Melbourne was one of the most inspirational pieces of branding that I saw in 2009. This project clearly shows how to get the best out of an identity. Creative Director Jason Little had considered all aspects of the brand, this is reflected in everything from the colour palette to the different choices of fonts on each piece of advertising. All of the elements sit with in the brand ethos. This approach to branding has had an impact on how I look at a creating a new identity systems, by apply ing a little structure to the identity systems you can get the best out of your design.
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"Clarity, consistency and simplicity - these are the keys to a good identity" Dan Witchall
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