Thursday 22 March 2012

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UEFA Champions League
 — Brand Guidelines

The official UEFA Champions League brand guidelines has become the benchmark for best practice within the sports marketing industry.

Two hardback books are housed in hinged slip cases, which are wrapped in Perigrina Majestic, lined with suede and finished with silver ribbons, glued in under the lining. Incorporated within the books is a football-shaped USB device, which sits in a kiss-cut recess in the double thickness cover board, and a folded A1 poster in a pocket. The print includes silver litho and silver foil blocking.

Source: Designwerk
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