MindDesign created the identity for Paramount along with the signage system, some interior elements, all printed material and the website for a new members’ club at the top three floors of the of the Centre Point building.
The identity consists of a number of rising patterns made-up of shapes that relate to elements in the architecture of the building and the idea of height. In collaboration with interior designer Helene Bangsbo Andersen at Tom Dixon we designed three large rugs displayed in the foyer as well as the sliding screens in the dining area.
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