The evolution of the Starbucks logo; the latest version, right, drops the corporate lettering and gives greater prominence to the 'Starbucks siren'. Photograph: AP
Starbucks' familiar chunky white mugs will disappear from its British stores this year as part of a major rebranding exercise that will also see the American company drop its name from its well-known logo.
The revamp will make the face of the woman who appears in the logo – known as the "Starbucks siren" – bigger and dispense with the white-on-green lettering that surrounds her. Chief executive Howard Schultz told staff tonight that the rebranding was a "meaningful update" that fitted in with Starbucks' plans to increase its groceries business, which already sells branded tea and ice-cream in supermarkets.
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