“Wolfgang Schmittel joined the Braun design department as a freelancer in August of 1952. Upon his arrival, he revised the Braun logo and also gave it a reduced, constructively comprehensible form.”
— SIGHT UNSEEN
The original Braun wordmark (above) was designed by Will Münch in 1934.
This reversed option came about in 1939.
Wolfgang Schmittel’s reduced, constructively comprehensible form.
As we see it today.
Source: Logo Design Love.
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