High and Mighty - Brand Indentity

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I've recently been working at Red C in Manchester where I had the pleasure to work alongside their Creative Director, Julian Gratton, in the creation of a new brand identity for fashion store High & Mighty. The work we produced together includes everything from a logo and positioning to in-store materials, window-signage as well as local area marketing pieces that included 6-sheet posters, direct mail and radio. The rebrand will initially run-out across the Leeds, Brighton and Glasgow stores before the new look is applied across the rest of the retail footprint.
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All items created at Red C Marketing 2010
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Art in Advertising - As seen by selfmade

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'Art in Advertising' - This is the BJL exhibition at The Lowry Gallery in Salfords Quays. The show features pieces that explore the relationship between advertising and Art. Their are also some live briefs by BJL for you to submit your ideas too, I might just give it a go!
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The Lowry - Closing date 11th April
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A new Book for Selfmadeheroes.com

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Selfmadeheroes love sneakers!!!, So when I spotted this book in the 'magma book store' bargain box I had to buy it! 'Art & Sole' is a beautifully crafted book souley focused on contemporary sneaker design. In recent years the sneaker scene has exploded with artist and designers collaborations. These limited edition shoes are invariably produced as short runs, using innovative or luxury materials, and often have a bespoke packaging. Among the brands featured are Nike, adidas Reebok, Vans, Puma, New Balance, Oitsuka Tiger and Converse. These are some of the of selfmadeheroes favorite Artist work.
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Book Design by 'Intercity' 2008 . www.laurenceking.com
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A Branding Showcase 'The City of Melbourne'

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This identity system created by Landor Associates for The City of Melbourne was one of the most inspirational pieces of branding that I saw in 2009. This project clearly shows how to get the best out of an identity. Creative Director Jason Little had considered all aspects of the brand, this is reflected in everything from the colour palette to the different choices of fonts on each piece of advertising. All of the elements sit with in the brand ethos. This approach to branding has had an impact on how I look at a creating a new identity systems, by apply ing a little structure to the identity systems you can get the best out of your design.
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"Clarity, consistency and simplicity - these are the keys to a good identity" Dan Witchall
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selfmadeheroes have got the Footy Bug

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Zoom in http://cargocollective.com/selfmadeheroes#77184
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To celebrate the 2010 world Cup in Africa selfmadeheroes have created a classic 'World Cup Wall Chart'. Keep up to speed with all the games throughout the World Cup and you can even fill in the scores! This Limited Edition double sided poster is printed on a 170gsm Fredrigoni and will only be available at a selection of online stores. The beautiful game deserves a beautiful wall chart. "Come on England!"
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As seen by selfmade

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This is retro for a new generation. The 1980's have a lot to answer for, bad hair even worse fashion, however the advertising boom started in the 80's and with that came some classic adverts. A selfmadeheroes favorite was the original 1985 "Re-Record, not fade away" Scotch Skeleton ad. Feast your eyes on this and check out the 80s inspired illustrations belwo (Artist Unknown).
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The return of brand beckham

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Never before has an opposing player been met with such admiration. I believe that this is partly down to the 'David Beckham' the player but mainly down to 'David Beckham' the brand. The Beckham brand has been carefully and cleverly created over the past 8 years into a massive global icon with products ranging from fashion labels to mens performs and even the odd Football boot. Very few sports people have achieved such great status; namely 'Michael Jodan' or 'Tiger Woods' (pre-afair). Creating the wright brand images is key to a successful after life in Football. 'David Beckham' has manage to combined an excellent football career with good looks to create an appealing brand. Men want to be him and women want to be with him. 'David Beckhams' key brand values of style, belief, pride, power, leadership, skill, and integrity are all attributes that any major business want to be associated with. To create a brand with such a wide following in such a short space of time has to be admired.
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Images sourced @ telegraph .com / adidas.com / Wikipedia / bbcsports.com
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